Businesses are classified as ‘heartland businesses’ where the parent can add value easily, ‘ballast businesses’ are those well understood by the parent but the parent is unable to exploit, ‘value trap businesses’ are those which afford opportunities to add value but the strategic fit may not be perfect. Car dealer ships would require new investment in suitable sites which mayor may not be present within the realestate portfolio. The model uses a quadrant which plots level of interest against the power [...] The greatest risk is the opening of car dealerships or the acquisition of a pharmacy chain.
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