What percentage of your potential buyers taking the first step make it through to the last one? A person has to think about whether it?s worth the effort or inconvenience to try or assess something new. Become obsessive about getting them so smooth and trouble-free that they?re hardly noticeable at all.Assess each obstacle/choice point you?ve got built into the buying and paying process. And just because the deal?s complete, don?t relax. Anything that cuts customer bail-out goes straight to the bottom line.Keeping Customers is Much Easier than Getting New OnesYellow Pages ads are primarily a tool [...]
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